The progress of the schedule consolidation is now prominent, all the
while keeping the convenience of buyers in mind. As a result, trade shows
are now beginning to be a bandoned; tradeshows that have no power to
attractcust omers are disappearing. Recently, the mainst ream trend is
schedule adjust ments with a foresight of the schedules of international
tradeshows. The‘maisons’and designers who present their works show
a strong tendency of dispersing to participate several tradeshows.
バイヤーの利便性を意識し、日程の集約が顕著に進んでいる。結果、合同展の淘汰が始まり、
集客力のない合同展は消えつつある。最近では、世界の合同展示会スケジュールを見越した日
程調整が主流。出展するメゾンやデザイナーは、複数の合同展へ分散して参加する傾向が強い。
