Interview

Waking Up.
Mr. Yoshimasa Kuwamura :
Kuwamura Co., Ltd.

Mr. Kuwamura first tell us, “machines capable of bringing out particular flavours are dormant all over Japan.” However, despite the low production speed and high cost when using these old machines, he still prefers the “low-tech” way, having a clear vision for it.

Using low-tech machines.
Of course we also use hi-tech machines to produce materials, but using low-tech machines, we can bring out the original flavour of any given material. One difference in the weaving can make wearing the material a much greater comfort. However, even if fabrics are produced using low-tech machines, there is no guarantee they will sell. Even if we obtain constant evaluations from apparel and retail businesses, it is still hard to achieve actual business deals.

Is reaching an agreement on pricing the bottleneck?
It’s both the production speed and the price. Even if talks between representatives do advance, we get stuck with negations with the merchandiser and the upper level of the company. They ask many irrelevant questions, such as, “Can you make it cheaper than that made in China?” We’ve continued manufacturing with the belief that one day our unique proposals for materials will be recognized by the market.

Manufacturing organic fabrics.
In four years of producing organic fabrics, we are surprised with users’ sensitive reactions. Today, the organic fabric is a global trend, but the recognition back then was low. Those who showed interest weren’t the apparel businesses, but the general users. When we started selling our fabrics on our web site they became a hit. There was no loss of opportunities, and the range of markets was wide. There is a potential need within the market. We have a big chance if we can help people recognize the features and concept of materials.