Feature

It is not an exaggeration to say that men’s brands are leading the Tokyo fashion scene. The recent years saw many designers entering overseas markets, expanding their business scope. Worthy of note is the fact that their brands are different from European brands, which have been influenced by a luxury global view and lifestyle, there are quotidian elements at the base of their designs, such as street, used clothing, and everyday music. That and coupling with Tokyo’s bawdiness have created the men’s wear style.

The highly casual designs appearance and a slim and an urban taste suiting. This fashion born from the streets are realistic products reflecting the modern mind. The variety includes powerful but slim-looking suits, designs that remind one of Scandinavian folklores, or even items that are inspired by military and working uniforms. The diverse collections in Tokyo may seem to present a peculiar market in the world for not accommodating ephemeral trends.

The young clientele who support these designers also possess a colorful range of sensitivities, creating their own personal styles. In Tokyo, men’s fashion designers work in resonance with consumers to create the street culture. Tokyo’s men’s fashion trends are being transmitted to the west and Asia and have been firmly established there. The Tokyo Men’s Collection sought by the world is a collection that was naturally born out of the resonance between designers and consumers. By reacting to each other, they have been able to bring about stimulating products to the market.