Feature

Face the reality!

Many Japanese designers are concerned with the current situation. While there are those whoproactively collaborates with production businesses, they still face the dilemma of a low volumeof guaranteed deals. That being so, it is then vital for designers to improve what they are best atand set forth into the international world with fellow designers. Time will not wait for us, and soI wish to prompt for them to start their own actions.

The situation surrounding domestic production areas remains unchanged and is as severe asever. However, the road to overseas expansion is widening by small measures. That expansionhappens to be within Japan’s field of pride - high quality. Instead of quantity, Japan pursuesquality. On the other hand, companies with no rare technique to call of their own naturally getleft behind and disappear. This past year alone saw many production businesses being forced toshut down.